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Negotiation Basics: Concepts, Skills, and Exercises, by Ralph A. Johnson
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Presenting principles of negotiation from theoretical and practical perspectives, this book helps readers develop negotiating skills in both individual and collective situations. Each chapter introduces and discusses an essential negotiating concept and then connects that concept to a related skill. Exercises are integrated throughout each chapter to provide readers with the opportunity to practice these skills. Using this unique theory-into-practice organization principle, the book demonstrates how negotiation works, outlines options and procedures for negotiation preparation, and identifies common negotiating problems.
- Sales Rank: #1567112 in eBooks
- Published on: 1992-12-18
- Released on: 2012-06-26
- Format: Kindle eBook
Most helpful customer reviews
0 of 0 people found the following review helpful.
Three Stars
By Amazon Customer
It arrived in good shape. Still reading it!
0 of 0 people found the following review helpful.
The best book to develop negotiation skills
By Jose Luis Gonzalez
I was considered this book to imrpve my skills on sales negotiation. I decided to buy it after I looked inside.
I realized that the concepts not only apply on sales negotiation but in all day to day business and life negotiations.
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