Senin, 30 Maret 2015

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The Lions of Iwo Jima by Haynes, Fred, Warren, James A. [Holt Paperbacks, 200...

  • Binding: Paperback

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Minggu, 29 Maret 2015

[Q636.Ebook] Fee Download Esau's Plant Anatomy: Meristems, Cells, and Tissues of the Plant Body: Their Structure, Function, and Development, 3rd Edition, by Ray F.

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Esau's Plant Anatomy: Meristems, Cells, and Tissues of the Plant Body: Their Structure, Function, and Development, 3rd Edition, by Ray F.

This revision of the now classic Plant Anatomy offers a completely updated review of the structure, function, and development of meristems, cells, and tissues of the plant body. The text follows a logical structure-based organization. Beginning with a general overview, chapters then cover the protoplast, cell wall, and meristems, through to phloem, periderm, and secretory structures.

"There are few more iconic texts in botany than Esau’s Plant Anatomy… this 3rd edition is a very worthy successor to previous editions…" ANNALS OF BOTANY, June 2007

  • Sales Rank: #294438 in Books
  • Published on: 2006-09-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.30" h x 1.50" w x 8.70" l, 4.16 pounds
  • Binding: Hardcover
  • 624 pages

Review
"Katherine Esau's (1898-1997) 1953 first edition of Plant Anatomy became an instant classic and ushered in a new era in plant anatomy. This and the 1965 revision have long been the bible for many of us." (Taxon, May 2008)

"...modern and easily readable-with excellent illustrations." (Journal of the Botanical Research Institute of Texas, June/July 2007)

"Like its predecessors, 'Esau's Plant Anatomy' will serve as an important reference for students and botanists who need basic information on this subject. Summing up: Essential." (CHOICE, March 2007)

"...will probably become the standard in the field...a breadth of pictorial documentation often not achievable by a single author...a sound contribution to the plant anatomy reference and instructional textbooks available today." (The Quarterly Review of Biology, March 2007)

"...There are few more iconic texts in botany than Esau's Plant Anatomy… this 3rd edition is a very worthy successor to previous editions..." (Annals of Botany, June 2007)

"...provides an easily accessible and excellent source of basic information on plant anatomy which is nowadays more important than ever." (J. Phytopathology, 155, 574-576, 2007)

About the Author
Ray F. Evert, Ph.D. is Professor of Botany and Plant Pathology at the University of Wisconsin, Madison.

Most helpful customer reviews

6 of 6 people found the following review helpful.
Essential reader in Plant Anatomy
By Rezensentin
The essential text in Plant Anatomy at the graduate level! Ray F. Evert, student of the late Katherine Esau, world authority in the field of her generation, has carried on and updated her legacy to include all latest developments and insights in the relationships of structure and function in botany at the microscopic level. Though exclusively in black-and-white, the quality of print and high-glossy paper crisply show the essentials of what one needs to become aware of when viewing and interpreting even minute details ... and I'm glad to see that the price of the book has come down to a level affordable by our students.

TCH Cole, Heidelberg University, Germany

3 of 3 people found the following review helpful.
Essential
By Claaron
Though I didn't have time to read this book while taking my class last semester, I sat down and read my used copy over the holiday break. Yes, it was that good! As an undergraduate, I felt that this reference would be so important to my botany future that I sold my used copy and bought another beautiful new copy to retain as a resource.

1 of 1 people found the following review helpful.
Very valuable information renewed!!
By Paula Angelo
The book - Esau's Plant Anatomy: Meristems, Cells, and Tissues of the Plant Body: Their Structure, Function, and Development, 3rd Edition - has just arrived but it is very good to have all the information in his pages renewed and back in hands almost 30 years after I bought my first volume of the Second Ed, authored by Prof. Esau herself!!! Hope it is as useful and interesting as always!!

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Esau's Plant Anatomy: Meristems, Cells, and Tissues of the Plant Body: Their Structure, Function, and Development, 3rd Edition, by Ray F. PDF
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Kamis, 19 Maret 2015

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The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing), by Dilip Soman

Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice.

In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the psychology of choice, money, and time. It explains how to construct behavioral experiments and understand the data on preferences that they provide. Finally, it provides a range of practical tools with which to overcome common last mile difficulties.

The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector. Appealing to anyone who was fascinated by Dan Ariely’s Predictably Irrational, Richard Thaler and Cass Sunstein’s Nudge, or Daniel Kahneman’s Thinking, Fast and Slow but was not sure how those insights could be practically used, The Last Mile is full of solid, practical advice on how to put the lessons of behavioral science to work.

  • Sales Rank: #850533 in Books
  • Published on: 2015-08-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .98" w x 6.35" l, .0 pounds
  • Binding: Hardcover
  • 296 pages

Review
“The Last Mile is an engaging, sophisticated, and practical overview of how behavioral science can be applied to business, retail, and government. It skillfully weaves together findings from Soman’s own considerable and inventive research, with the punchy teaching style of an experienced business school professor. I’ve no doubt it will be a must-read for students in business schools across the world, and for anyone who wants to understand why, if they don’t get the last mile right, their grand strategies will fail.” (David Halpern, Chief Executive, The Behavioural Insights Team)

“Dilip Soman teaches a course called Behavioral Economics in Action, which could also be the title for this book. The keywords being ‘in action.’ The writing is dynamic and fast paced. The insights are both important and fascinating. And all of it is ” (Sendhil Mullainathan, Professor of Economics, Harvard University)

“There are many reasons why businesses succeed. But there is one quality which all highly successful businesses share: they have all cracked the last mile. Many otherwise admirable businesses – and government programs – have failed simply because they have overlooked this. It is a topic which has been neglected for far too long, and this wonderful book is years overdue.” (R.H. Sutherland, Vice-Chairman, Ogilvy & Mather Group UK)

“The Last Mile covers many areas in social psychology, judgement, and decision making, and it does so in a way that is easy to understand but never trivial. The scholarship here is absolutely top-notch.” (Simona Botti, Assistant Professor of Marketing, London Business School)

About the Author

Dilip Soman is a professor and the Corus Chair in Communications Strategy at the Rotman School of Management at the University of Toronto. A behavioral scientist with a PhD from the University of Chicago Graduate School of Business, he is director of the University of Toronto’s India Innovation Institute and the coordinator of the Behavioural Economics in Action research cluster.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Gotta read!
By allzzangiris
Dilip has a gift to explain sophisticated concepts in simple to understand words supported by lively examples. An interesting yet very practical book on behavior economics with a focus on the last mile - how to take ACTIONS to make use of nudging on business, government and retail. It's fascinating to see how a little nudging goes a long way and the huge impact it has on the outcome. Highly recommended!

0 of 0 people found the following review helpful.
A lot of product
By Autamme_dot_com
It might sound strange but far too many companies fail to pay sufficient attention to the final stage of what can bring them income – the closing “sale” process. Companies stress and obsess about developing a new product and service (as they should) and consider how to attract customers but then things often fizzle out.

This book might act as both a wake-up call and as inspiration; pushing you to examine what happens during the so-called crucial “last mile” - once you’ve attracted the customer’s attention. Hint: it can be a lot more than just running up their sale on the register.

Behavioural science to the rescue: or is it? It is quite possible that companies are already using elements of behavioural sciences (whether they know of it or not) to convince a customer to consider their product, service or idea. The author calls this the “first mile” and it comes with its own host of challenges and problems, noting there is a lot more to do, and it is here that things are often ignored: the “last mile”.

“The last mile is where the rubber meets the road. The last mile is where consumers come to your website, or to your retail stores, or talk to your sales representatives, and make a decision to switch to your product. The last mile is the place where citizens interact with a welfare organisation and decide whether or not to sign up for a programme. The last mile is where an individual goes to a government office in order to get access to a service and either chooses to stay or throws up his hands in frustration and goes home,” notes the author.

Oh, how many people “throw their hands up” nowadays in frustration? They are more likely to mutter or say CENSORED CENSORED CENSORED and if there is an alternative try and find it. So, the solution is simple? Just tweak the “sales process” and you are laughing. No?

The author says that it is not the big things that matter (and in any case a lot of the problems would have or should have been addressed in the attraction and pre-sale stages). It is small things. “Little things like the manner in which a decision was presented, the ambiance of the room, the phrasing of the question that people were asked, the colour of the paper on which a form was printed, or the pleasantness of the agent with whom the consumer interacted are all determinants of the decision to buy products, open accounts, or, more generally, consume services,” writes the author. Almost everybody deserves criticism for this state of affairs, business schools in particular, where experts spend a “disproportionate” amount of time and energy thinking about first mile problems when last mile problems should be given a greater prominence.

Is there a catch? Possibly. Especially when many organisations outsource their last mile handling to service providers who, well, just provide a service; a disconnected, arms-length relationship that normally can’t share the same energy, enthusiasm and dedication that the selling organization may or should have.

The author seeks to change all this through a mix of inspiration, shaming, education and a bit of humour. Serving many masters, through this book the reader can “deep dive” into a subject as well as get a superficial overview; it may be something that can become a constant companion as you acknowledge a need to boost your last mile handling and transition into implementing and refining your changes.

The book will take your hand and guide you through the entire process, from assessing needs, constructing behavioural experiments, implementation, analysing data results and even resolving problems that may occur. It is more of a specialist sort of book, yet it passes the “harassed non-expert manager” test at the same time.

A lot has been crammed into this relatively small book yet it remains open, accessible and an intriguing read. Are you supremely confident that your company’s last mile is of a sufficiently high standard?

1 of 1 people found the following review helpful.
Gaming the consumer
By David Wineberg
The last mile is the consumer-facing stage of a good or service. The first mile is the conceptualizing process at the company or agency. One is strategic, the other tactical, so they ought to be quite different. Dilip Soman collects a vast number of studies in this book, to tempt marketers to learn from them (as opposed to actually employing them, which appeared to be the purpose).

The Last Mile reads like a series of college lectures: lots of points covered with roughly equal weighting and superficiality. Soman doesn’t go deep; he has too much territory to cover. It works well as an accompaniment to an online course. As a standalone how-to book, it is less satisfying.

Along the way, there are golden nuggets for even the best marketers to grab. Soman says we should consciously turn the tables: turn a loss into a potential gain by repositioning the pitch. He gives the example of a door-to-door carpet salesman who leaves the carpet with him for two weeks. When the salesman returns to pick it up, the room looks barren. The thought of losing the carpet is more powerful than the thought of spending money to acquire it.

There are also points that are at very least arguable. Soman says studies show better reception for items priced low, with additional costs (shipping, handling, fees, licenses, taxes, surtaxes, etc.) tacked on as you get closer to the purchase. This is of course the current airline model, which I feel pretty comfortable claiming is detested by most travelers. How much does it cost to fly from A to B cannot be answered any more, and no one is thrilled by that value proposition. The same goes for cable tv, where if you want a channel you have to accept a package of ten, at a basic additional monthly rate, plus. The result is a hundreds of thousand subscribers cancelling cable every month.

Although the book promises to create economic value from these tactics, Soman’s prescription doesn’t ever come close to being concrete. His advice is to change the corporate culture to internal social behavior education and testing. Make new products nudge-worthy from inception. And above all, test, test, test. Hardly earth-shaking advice.

David Wineberg

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Jumat, 13 Maret 2015

[L633.Ebook] Ebook The Weaver's Idea Book: Creative Cloth on a Rigid Heddle Loom [Spiral-bound] [2010] Spi Ed. Jane PatrickFrom Interweave Press

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  • Binding: Paperback

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[F359.Ebook] Free PDF Jungle Justice, by Somi Ekhasomhi

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Jungle Justice, by Somi Ekhasomhi

In a world where an accusation of theft is enough for a person to be lynched brutally, all it takes is an old tire, some fuel, a box of matches, and an eager crowd.On a busy day in the streets, a young girl who has recently been transported from her uneventful life in a poor village, to live a life of forced servitude in Lagos, witnesses the vicious lynching of an innocent young man, as well as the brutal and questionable justice that soon follows.

  • Sales Rank: #1142396 in eBooks
  • Published on: 2012-11-15
  • Released on: 2012-11-15
  • Format: Kindle eBook

About the Author
Somi Ekhasomhi lives in Lagos, and has been devouring books for as long as she can remember. In 2012, she started publishing the story that became Always Yours, as a blog serial at lagosromanceseries.com. It was later published as a novel. Her other books include Hidden Currents, the standalone sequel to Always Yours, as well as a short story, Jungle Justice.When she's not writing, she pretends to be an Architect at a Lagos firm. At other times, she watches Mad Men, Smash, Walking Dead, Game of Thrones, and The Big Bang Theory.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Outstanding Short Story
By Marion Stein
This is a superbly written short story about a teenage girl in Lagos who witnesses a "necklacing." The descriptions are deceptively simple, but give the reader a clear picture of who the character is and what her life is like. The incident is also well described including the way mob violence can quickly break out. While so many writers waste so many words to say nothing, the author here offers one liners that tell us everything.

There is some use of local pigeon English in the dialogue. The author offers unobtrusive footnotes, but I think most readers will be able to figure them out without looking at the notes. Also in there's a short afterward where the author explains the practice of necklacing.

Readers are not often invited to share the point of view of characters like Oshoke, poor, uneducated, and unattractive. I am grateful to Somi Ekhasomhi for introducing her to me.

While the story is rich in detail about a specific place and people, there is much that is universal -- the way a person like Oshoke is likely to be ignored and discounted, the way all of us are tested when confronted with evil -- Should we act? How can we act?, the way a crowd can suddenly turn. The truth is this kind of "jungle justice" not only occurs in the slums of Lagos, but in one form or another in many places, and all of us are likely at some point in our lives to be in a position where we can and should speak out.

Note: I bought the story when it was entitled: Necklacing. It has since been changed to Jungle Justice. I dislike the new title. Americans have many misconceptions about Africa as it is. This does not take place in a jungle (except in a metaphorical sense: law of the jungle, etc.) There's something a bit sensationalistic about the current title.

3 of 4 people found the following review helpful.
My heart breaks
By kwadzana
From the first sentence to the last word, I felt like I was there in Lagos. I think that is a quality of a gifted writer like Somi. The ability to transport the reader to another world, even for a little while, is the reason we read. I felt the anguish the main character felt as she watches helplessly, the horrible events taking place a few feet away. This is one of those books you will not be able to put down. My only complaint is that the book eventually ends, and I wanted to keep going. I want to keep traveling with the girl in the story. I want to see where her life takes her. I already know she is a courageous person. I have this feeling she is destined for greatness. The book left me thinking and caring about her even though she is just a character in a story. This ability to make the reader care about the book's characters is the sign of a great writer. I hope the author will somehow find more time to devote to writing so we can all have more of her books to read.

3 of 4 people found the following review helpful.
Third world justice
By Ann Little
This is a powerful story. The law and justice in third world countries begs to meet the American South pre-civil rights days. People are accused and if the crowd wants in on the horror the accused receives justice even if innocent. Nobody cares and respect for human dignity is beside the point. It disturbs me when Americans want instant justice because the media reports the accused was picked up by the police. Due process of law as spelled out in our constitution has always been the law of the land. But just not in certain parts of the land and not always in Lagos, where the story is to have taken place. I hope it jolts the reader out of complacency as it did me.

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Rabu, 11 Maret 2015

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  • Sales Rank: #8526101 in Books
  • Published on: 2007-03-28
  • Binding: Paperback

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Selasa, 10 Maret 2015

[T743.Ebook] Download PDF The Essential Conversation: What Parents and Teachers Can Learn from Each Other, by Sara Lawrence-Lightfoot

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The Essential Conversation: What Parents and Teachers Can Learn from Each Other, by Sara Lawrence-Lightfoot

With the insights she has gleaned from her close and subtle observation of parent-teacher conferences, renowned Harvard University professor Sara Lawrence-Lightfoot has written a wise, useful book about the ways in which parents and teachers can make the most of their essential conversation—the dialogue between the most vital people in a child’s life.

“The essential conversation” is the crucial exchange that occurs between parents and teachers—a dialogue that takes place more than one hundred million times a year across our country and is both mirror of and metaphor for the larger cultural forces that define family-school relationships and shape the development of our children. Participating in this twice-yearly ritual, so friendly and benign in its apparent goals, parents and teachers are often wracked with anxiety. In a meeting marked by decorum and politeness, they frequently exhibit wariness and assume defensive postures. Even though the conversation appears to be focused on the student, adults may find themselves playing out their own childhood histories, insecurities, and fears.

Through vivid portraits and parables, Sara Lawrence-Lightfoot captures the dynamics of this complex, intense relationship from the perspective of both parents and teachers. She also identifies new principles and practices for improving family-school relationships. In a voice that combines the passion of a mother, the skepticism of a social scientist, and the keen understanding of one of our nation’s most admired educators, Lawrence-Lightfoot offers penetrating analysis and an urgent call to arms for all those who want to act in the best interests of their children.

For parents and teachers who seek productive dialogues and collaborative alliances in support of the learning and growth of their children, this book will offer valuable insights, incisive lessons, and deft guidance on how to communicate more effectively. In The Essential Conversation, Sara Lawrence-Lightfoot brings scholarship, warmth, and wisdom to an immensely important cultural subject—the way we raise our children.


From the Hardcover edition.

  • Sales Rank: #143440 in Books
  • Brand: Lawrence-Lightfoot, Sara
  • Published on: 2004-09-28
  • Released on: 2004-09-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.99" h x .61" w x 5.17" l, .49 pounds
  • Binding: Paperback
  • 256 pages

From Publishers Weekly
On the surface, this book is about that most ordinary of human encounters-the parent/teacher meeting-that takes place more than 100 million times a year, usually in uncomfortable, undersized chairs. Beneath the smooth surface of this mostly polite exchange, according to Harvard education professor Lawrence-Lightfoot, lurk ancestral ghosts and ancient psychological themes, a turbulent mix of fears, anxieties, drives and biases that both parties bring to the table. Add to this the vectors of race, class, gender, culture and language, and you have a set of complex and passionate dynamics that often have as much to do with the adults' desires and needs as with those of the children. Parents and teachers have a lot to learn from each other, says Lawrence-Lightfoot, and these essential conversations are a crucial if neglected aspect of children's educational success. As in her previous works, Worlds Apart: Relationships Between Families and Schools and The Good High School: Portraits of Character and Culture, Lawrence-Lightfoot draws readers in with elegant prose and carefully drawn narrative portraits. Curiously, she does not feature any male elementary school teachers; their inclusion could have made the discussions of gender and power even more thought provoking and complex. But this is a minor shortcoming in an otherwise significant and thoughtfully rendered exploration of a social ritual many adults commonly experience but seldom examine. Anyone who has ever sat through a parent/teacher conference, on either side of the tiny table, will find much to consider in these pages.
Copyright 2003 Reed Business Information, Inc.

From Booklist
For every parent who has ever suffered the anxiety of a parent-teacher conference, this book is an incredibly honest and insightful look at the undercurrents in this essential relationship between a child's parents and teachers. Lawrence-Lightfoot, Harvard professor of education, explores the dynamics at work in the parent-teacher conference, from the subtle institutional barriers that make parents feel unwelcome to the defensiveness of teachers who feel their competence is being challenged. The author draws on her own experiences as a student and a parent as well as narratives from an economic and racial cross section of parents and teachers. She begins by exploring the reverberations of the parents' and teachers' own past experiences as students and how that experience haunts the present. She explores often unacknowledged or even unrecognized psychological and social factors, including the different dynamics at work in conferences at poor inner-city schools versus wealthy suburban ones. Lawrence-Lightfoot also offers much useful advice here for both parents and teachers on achieving the cooperation needed to reach the common goal of educating children. Vanessa Bush
Copyright � American Library Association. All rights reserved

Review
“Here is a book that will help us all understand what happens when children leave home in order to learn at school: One world meets another, and as a consequence the young witness their elders in an instructive encounter of great significance—all of which is told forthrightly and thoughtfully in an enormously important volume (one soon to be a classic in the literature of education) that will be of continuing value to its readers.”
—Robert Coles, author of Children of Crisis and Lives of Moral Leadership

“To the parents: This treasure of a book is full of wisdom and insight. You should put it on your nightstand and read a little each night before you go to sleep, because in another part of your home is a child who is your heart, your dreams, and your positive future. Parents and teachers need to work in unison for the benefit of our children and our world. In The Essential Conversation, Sara Lawrence-Lightfoot gives us the vision and shows us the way.”
—Bill Cosby, author of Fatherhood

“Sara Lawrence-Lightfoot has demonstrated again her instinct for the telling specificity that offers not only insight into matters of broad social concern but also reason for hope. In precise and luminous prose she connects our deepest passions and painful memories to the conversations that will determine our children’s futures.”
—Mary Catherine Bateson, author of Composing a Life


From the Hardcover edition.

Most helpful customer reviews

20 of 22 people found the following review helpful.
Essential to any teacher
By A Customer
I bought this because because every teacher needs some help working alongside parents. I have yet to have a class (undergraduate/graduate) where we have been taught how to collaborate with parents. This is not a list of what to and what to not do with parents. Instead, this book shares many personal accounts of both teachers and parents.
As I work toward my doctoral degree, I will remember this book as a text in my teacher-training classes.

4 of 4 people found the following review helpful.
Parents, Teachers a must read!
By Olivia Brown
As an educator, I have recommended this book to everyone. It is so important to consider what each of us brings into a conversation about; our children and their education; parent/teacher relationships; and conducting classrooms where everyone is included!

1 of 1 people found the following review helpful.
Not for high school folks
By Dr. Steve Clark
Really only about elementary school relationships between parents and teachers. Well written but repetitive.

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The Essential Conversation: What Parents and Teachers Can Learn from Each Other, by Sara Lawrence-Lightfoot PDF

The Essential Conversation: What Parents and Teachers Can Learn from Each Other, by Sara Lawrence-Lightfoot PDF

The Essential Conversation: What Parents and Teachers Can Learn from Each Other, by Sara Lawrence-Lightfoot PDF
The Essential Conversation: What Parents and Teachers Can Learn from Each Other, by Sara Lawrence-Lightfoot PDF